Ask what your numbers mean, and what to do next.

The numbers are not the point; what you do after reading them is. Ask sits on every screen of the dashboard and answers in plain words: how your results moved, with the answers and dates behind each figure; where a setting lives, with yours beside it; and, when something is wrong or missing, it takes the details to our team. In every package and the free trial.

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On a wide screen, Northwind Running’s Overview with the Ask panel open beside it: “What would you like to know about Northwind Running?”, then questions to tap, grouped by what they cost: your results, 7 credits (“How has my visibility changed this week?”, “Which questions am I losing, and to whom?”); using the app, free (“Where do I change how often checks run?”, “How do I invite a teammate?”); and help, free (“Report a problem or suggest a feature”). Under the message box: results use 7 credits, help is free. On a phone, the panel alone. — Screenshots of the product. Northwind Running is a made-up business we use for demos, so the brand is invented; the panel, its questions and its prices are what the screen shows.

Your results, with their basis

“How has my visibility changed this week?” “Which questions am I losing, and to whom?” Every figure says how many answers it rests on and which dates, with a link to the screen it came from.

The app, with your settings

“Where do I change how often checks run?” gets the path, numbered steps and a direct link, with the schedule you are on now. Free.

Support, sent when you say so

Describe a problem or a feature you want. Ask gathers the details, reads them back, and sends them to our team only after you say yes, with a reference. Free.

The Ask panel answering “How has my visibility changed this week?” for Northwind Running, marked 7 credits: its visibility hasn’t changed in a way it can state this week, the differences are within normal variation. Named in 28.6% of 192 answers (11–17 Oct) against 24.1% of 336 answers (4–10 Oct), +4.5 points but not significant on this many answers; the visibility score, share of mentions and citations each within normal variation; a note that the last check covers only 4 days; by engine and by mentions; then a link to Overview and two follow-up questions.

Your results

It says up or down only when the change is real

Ask reads the checks you have already run, not the open web. It calls a change a change only when there are enough answers on each side; otherwise it tells you there are too few answers to tell yet, or that the move is within normal variation. It never estimates a figure and never promises a result. When the answer is that something needs doing, it points you at your Fixes.

→7 credits a question, charged only when the answer used your results; the price is in the panel before you ask

→A question it cannot answer reliably, or one that runs out of time, costs nothing

→A link to the screen behind each figure, one per line

What comes after: Fixes→

Help with the app

Steps for your own setup, not a generic how-to

Ask knows every screen and Settings page, and it reads this business’s own setup: your competitors, the engines you have switched on, your schedule and when the next check runs, your package and the credits you have left. So the answer to “Where do I change how often checks run?” is Settings › Schedule, the steps, a link straight to it, and the schedule you have now.

→Free, and still answered when your credits run out

→Editors and admins can ask; viewers see the button with a note on getting access

→The conversation stays with you as you move between screens

The Ask panel answering “Where do I change how often checks run?”, marked Free: Settings › Schedule, then the steps (open Settings under Tools, then Schedule under Your checks; under How often we check, choose Off, Weekly or Daily; for Weekly choose the day, then the time and time zone; click Save schedule), what you see when it worked, that the checks are set to off now and an admin can change it; then links to Settings › Schedule and Settings › Name & competitors.

Understand the numbers. Then act on them.

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