The best AI visibility tools in 2026: a fair comparison
The leading AI visibility tools are Profound, Peec AI, Otterly, Semrush's AI Visibility Toolkit, Scrunch, AthenaHQ and RankYourBrand. The right one depends on your budget, which AI engines you need covered, and whether you want a tool that tells you what to fix. RankYourBrand covers all six major engines from $40 a month; Otterly and AthenaHQ are the cheapest ways to start; Profound suits large enterprises.
We make RankYourBrand, so read our row with that in mind. Every other tool's figures come from its own pricing page or help centre, checked on 26 October 2026 and linked below. Prices change, so check before you buy.
What an AI visibility tool does
It asks AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Google's AI answers the questions your buyers ask, then shows whether your brand is named, which competitors are named instead, and which web pages the answers cite. The better tools also tell you what to change, and show whether the change worked.
How to choose
- Engines covered. Some plans let you pick only a few of them, or charge extra for Gemini, Google AI Mode or Claude. Check that the engines your buyers use are included.
- Questions tracked. Plans range from 15 to several hundred tracked prompts. More isn't better if you can't act on them.
- Cited sources. The pages an answer cites are where you win or lose, so you want to see them, not just a score.
- What to fix, and whether it worked. A score tells you where you stand; a suggested fix with evidence, and a before-and-after measurement, tell you what to do next.
- Seats and brands. Agencies and larger teams should check how many people and businesses one plan covers.
Side by side
| Tool | Starting price | Free trial | AI engines |
|---|---|---|---|
| RankYourBrand | From $40 a month (15 questions per business) | 14 days, no card | All six on every plan: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode |
| Profound | Custom (Enterprise, through sales) | 7 days, 50 prompts, on ChatGPT, Gemini and Google AI Overviews | Up to 9 on Enterprise, Microsoft Copilot among them |
| Peec AI | From $95 a month (50 prompts) | Not listed on its pricing page | Choose 3 per plan from 6, Microsoft Copilot and Naver AI among them; Claude on Enterprise |
| Otterly | From $29 a month (15 prompts) | Offered; length not listed | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Gemini, Google AI Mode and Claude are add-ons |
| Semrush AI Visibility Toolkit | $99 a month (1 domain, 25 prompts) | No free trial, per Semrush's help centre | Not listed in one place on its help page |
| Scrunch | From $300 a month ($250 billed annually), 350 prompts | 7 days on Starter, no card | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta |
| AthenaHQ | Free plan (300 credits); Starter $295 a month (3,600 credits) | A free plan rather than a trial | 5 on the free plan; 11 on Starter, including Grok, DeepSeek, Meta AI and Mistral |
Each tool in one paragraph
RankYourBrand
Best for: Teams and agencies that want every major engine from the cheapest plan, a suggested fix with evidence for every gap, and proof whether each fix worked.
Watch for: Fewer tracked questions per plan than Peec AI or Scrunch, and no Microsoft Copilot.
Source: rankyourbrand.ai/pricing
Profound
Best for: Large companies that want single sign-on, SOC 2, dedicated support and content agents.
Watch for: No published self-serve price, so you can't start without a sales conversation.
Source: tryprofound.com/pricing
Peec AI
Best for: Teams that want many tracked prompts for the money, tracking in several countries and a Looker Studio connector.
Watch for: Each model beyond your three is an extra cost, and Claude needs the Enterprise plan.
Source: peec.ai/pricing
Otterly
Best for: The lowest paid entry price, page-level AI readiness audits, and an agency partner programme.
Watch for: The add-on engines raise the price quickly, and the entry plan allows 3 recommendations a week.
Source: otterly.ai/pricing
Semrush AI Visibility Toolkit
Best for: Teams already paying for Semrush who want AI visibility next to their SEO data.
Watch for: Each extra domain is another $99 a month, and each extra teammate needs a license.
Scrunch
Best for: Bigger prompt sets, persona tracking and page audits for marketing teams.
Watch for: Starter includes 3 seats; more seats are paid add-ons.
Source: scrunch.com/pricing
AthenaHQ
Best for: Trying AI visibility tracking for free, and the widest engine list on a paid plan.
Watch for: Usage is counted in credits (1 credit = 1 answer), and API access is a paid add-on.
Source: athenahq.ai/pricing
Which should you pick?
- Large enterprise with procurement and security reviews: Profound.
- Many prompts across several countries: Peec AI or Scrunch.
- Already on Semrush: its AI Visibility Toolkit.
- Smallest budget: AthenaHQ's free plan or Otterly's $29 plan.
- Every major engine on a small budget, or an agency with several clients: RankYourBrand, from $40 a month with a 14-day free trial.
Common questions
What is the best AI visibility tool?
It depends on your team. Profound suits large companies that want enterprise support; Peec AI and Scrunch suit teams that need many tracked prompts; Otterly and AthenaHQ are the cheapest ways to start; Semrush's toolkit suits existing Semrush customers. RankYourBrand suits teams and agencies that want all six major AI engines from $40 a month and a measured fix for every gap.
What is the cheapest AI visibility tool?
AthenaHQ has a free plan with 300 credits. The cheapest paid plans are Otterly at $29 a month (15 prompts on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot) and RankYourBrand at $40 a month, which includes all six engines.
Which tools track Google AI Overviews and Google AI Mode?
RankYourBrand includes both on every plan. Scrunch lists both, AthenaHQ's Starter plan includes both, Peec AI lets you choose them among your three models, and Otterly includes AI Overviews with AI Mode as an add-on.
Which AI visibility tool is best for agencies?
Agencies usually need several brands on one account and room for the whole team. RankYourBrand gives every plan unlimited teammates and one credit allowance across all your businesses; Otterly runs an agency partner programme with a workspace per client; Profound sells a self-serve option for agencies with credits per client workspace.